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Research papers

eCommerce: A necessity without a market?

A high rate of Internet penetration does not itself ensure the development of eCommerce. All companies dealing with this issue must commit themselves to understanding the principles underlying any possible commercial strategy on Internet. This study...

Catalogue: Latin America 2001
Author: Alain Mizrahi
May 1, 2001
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Citation

Mizrahi, A. (2001a, May 01). eCommerce: A necessity without a market?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ecommerce-a-necessity-without-a-market-


Research papers

Creating an Internet research panel in countries with low penetration

The paper looks into the creation of Internet panels. It reviews why most Internet panels are not randomly recruited: the coverage problem, the difficulties of Internet random recruiting (no sampling frame, high nonresponse and high self-invitation),...

Catalogue: Latin America 2001
Authors: Manuel Barberena, Gloria Labastida
Company: Pearson S.A. de C.V.
May 1, 2001
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Citation

Barberena and Labastida (2001a, May 01). Creating an Internet research panel in countries with low penetration . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-an-internet-research-panel-in-countries-with-low-penetration-


Research papers

Attitudes towards the Internet among the population and Internet users in Switzerland, Germany and Spain

This paper presents the results of research carried out amongst the populations of Switzerland, Germany and Spain in order to determine their degree of awareness as well as opinions and attitudes regarding the internet. The purpose was to determine...

Catalogue: ESOMAR Net Effects 2001
Authors: Francisco Ruiz, Stefan Langenauer
Company: LINK Institut für Markt- und Sozialforschung
February 11, 2001
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Citation

Ruiz and Langenauer (2001a, February 11). Attitudes towards the Internet among the population and Internet users in Switzerland, Germany and Spain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudes-towards-the-internet-among-the-population-and-internet-users-in-switzerland-germany-and-spain